Best 5 Ways to Start Freelancing in India? Become a freelancer in India Now!

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Want to know how to start freelancing in India? Well you have landed on the right article

Freelancing has become the preferred form of working for many people as the penetration of smartphones and the Internet has increased. It offers comfort, independence, and money, making it a popular choice among our country’s youth.

However, if you, like many others, are seeking ways to work as a freelancer in India, you should be aware that it is not as simple as it appears. While freelancing is freeing, it can also be challenging.

The desire to have a work-life balance and be one’s boss drives many people to become freelancers. Many firms find it acceptable and appealing to employ freelancers. As a result, beginning a freelance business while working full-time can pay off in the long run.

If you channel your energies and apply your skills effectively, you can transform the opportunity into a long-term self-employed profession. Many people in India have found successful strategies to advance in freelance by working on their skills and marketing themselves well.

Freelancing necessitates commitment, hard effort, and perseverance. Therefore, an individual must be aware of the many methods through which freelance work can be obtained.

In India, the scope of freelancing has expanded dramatically in recent years. Numerous factors have played a role in this. Thanks to rapid technical innovation, internet speed, and internet access, the field has altered significantly.

In today’s workplace, technology is an essential tool. Most of the time, physical presence is not required to get the work done. The freelance industry has and will benefit significantly because of this. Today, we can find a plethora of freelancing choices in the industry due to its convenience.

How To Start Freelancing In India?

The following steps will guide you to know how to become a freelancer in india and also it cover the entire process. Beginning with deciding what work you would like to be doing and finding your niche:

Explain your objective 

Explain your objective 
Explain your objective 

It’s critical to have well-defined objectives with measurable milestones. It isn’t easy to get where you want to go if you don’t have any goals. So, first and foremost, figure out why you’re freelancing in the first place.

Is it to supplement your income? Or do you want to profit from the freedom that comes with being a freelancer?

You must have clarity on the goal, regardless of what it is. Some of the most successful entrepreneurs agree that setting objectives from the start makes the trip more straightforward.


Choose a niche

Choose a niche
Choose a niche

You cannot start freelancing out of the blue; you need to be sure and know what your niche is and then evaluate whether it is profitable. It can be something unique, but also has to be something that will bring you clients, or should already be known to be profitable, like Digital Marketing or Coding.

It is important that you identify one particular niche first and then invest all your time and energy towards it.

Identify your market

The target market is just as crucial as the niche for any freelance business. You can opt for  more of a shotgun approach to crack the first few clients. You can, for example, decide who you wish to collaborate with and then contact them.

After working with these identified clients, you’ll know if that is what you require. If so, you can continue to pursue clients who are similar to them. If not, you’ll need to find a new set of target customers.

You should narrow down your target market because it allows you to fine-tune your talents in a particular niche.

Fix the price 

The appropriate charges can make or break your freelance career. First, spend some time studying the value you provide before calculating your hourly rate.

Then, make sure the rates you choose will allow you to achieve your income goals while also covering your expenses. Many freelancers in India find that charging an hourly rate is the best way to get paid for their time, but on average, a freelancer in India earns an hourly pay of Rs. 487.22

Make a portfolio

When considering being a freelancer in India, you must also consider how you will present your work to the intended audience. A website, a Facebook page, an Instagram handle, or a blog are all good places to start.

How you go about operating these social media handles will be determined by what you intend to showcase and the kind of work you or your company does.

The goal of a portfolio is to show off your abilities in the best light possible. And, you must make sure that you do so to get noticed by potential employers.

Choose a path 

Choose a path 
Choose a path 

You’ve set your objectives, identified your target market, determined the pricing, and created a portfolio. After that, you must begin pitching to clients. First, however, it is important to design an execution plan before sending out communication.

It entails taking into account the following factors:

  • How many days and hours a day can you devote to freelance projects in a week?
  • At any given time, how many clients can you handle?
  • What method of client communication will you employ?

Having a plan in place guarantees that you are not overburdened and quality is never compromised.


Start searching for clients

Start searching for clients
Start searching for clients

You can find new clients through various channels, including social media and freelancing platforms such as Fiverr and Upwork, among others.

Reach out to as many potential clients as possible, depending on the services you offer. However, don’t forget to keep the quality high and avoid spamming.

Build your communication skills 

You must establish a pre-communication structure before beginning your journey of becoming a freelancer in India. When a client reacts to your pitch, you must be prepared with information on the service terms.

The contract must include payment conditions, timescales, mutual rights and duties, and copyright information about the completed work.

Confidence is key to success 

Confidence is key to success 
Confidence is key to success 

Being a freelancer is similar to having your own business. To put it another way, it’s similar to being a sole proprietor. If you don’t want the venture to fail prematurely, you must take it seriously.

Furthermore, you must be prepared to deal with ups and downs, as well as criticisms and failures. For example, not all your pitch emails will receive a response.

The important thing here is not to give up and to continue to strive until the industry comes to trust your work and refer to you, allowing you to develop credibility and a reputation.

However, note that just because you are working as a freelancer, you must not think that you will get independence from your job or won’t be answerable to anyone.

Whether it be freelancing or running your organisation, clients will always be the boss. So, you must select your clients carefully.

Create a strong network

If you’re a newbie actively hunting for work, we would advise you to start by establishing a solid network. Begin by contacting those in your immediate circle. Tell them what you’re going to do and pitch your idea to them.

Their positive and negative responses will tell you a lot about your next course of action, and you will also gain some clients. 

Work smart instead of working hard

This is an effective secret! You’ll hear thousands of pieces of advice on how to acquire a lot of gigs, but none on how to manage them all. As a freelancer, you have the freedom to choose which assignments you want to take on and don’t.

So when opportunities finally knock on your door, you should decide which projects are worth working on, which ones contribute to your progress, and which ones you want to take on solely for the money.


Types of Freelancing Jobs in India

Types of Freelancing Jobs in India
Types of Freelancing Jobs in India

Freelancing has become increasingly popular in India, offering individuals the opportunity to work independently and on their terms. There are various types of freelancing jobs available in India, catering to a wide range of skills and expertise. Some common types of freelancing jobs in India include:

  • Content Writing and Copywriting
  • Graphic Design
  • Web Development and Design
  • Digital Marketing
  • Translation and Localization
  • Virtual Assistance
  • Photography and Videography

Content Writing

Content Writing
Content Writing

It is one of India’s most important freelancing sectors. These days, content writing is in high demand for both academic and non-academic purposes. There are various ways to work as a freelance content writer, including news reports, books, and essays.

The demand for content writers has skyrocketed in recent years. You will be compensated primarily based on the price of accepted work. The earning potential is extreme and can result in you earning a substantial sum of money.

Tax consulting services 

Tax consulting services

Online tax consultancies offer expert guidance on a variety of tax issues. Several areas require a high level of qualification, and many of these situations necessitate the assistance of a professional. The government has even made some of them mandatory.

It is thus extremely easy to become a freelancer and take on clients if you are professionally qualified in such areas as CA, CS, and so on. You can charge costs for a single client’s problem. It is a viable alternative to working as an employee for a corporation.




All travel advisors, lifestyle influencers, work influencers, and others provide advertising services as freelancers. It requires extensive talent and skill to portray oneself on camera. Influencers have a large following and can help promote various companies.

This is for you if you are interested in specific niches. Advertisements, endorsements, and other means of income are available. This also aids in generating a substantial sum of money as a one-time payment or commission for each purchase completed.

These influencers use online networks such as Instagram, YouTube, and others.

The Pros and Cons of Freelancing

Before diving into freelancing, it is important to consider the advantages and disadvantages it entails:

Pros Of Freelancing

  • Flexibility: Freelancers have the freedom to choose their working hours and projects.
  • Flexibility: Freelancers have the freedom to choose their working hours and projects.
  • Independence: Freelancers can work from anywhere, eliminating the need for a daily commute.
  • Higher Earning Potential: Successful freelancers often have the opportunity to earn more than they would in a traditional job.
  • Skills Development: Freelancing allows individuals to expand their skills and work on diverse projects.

Cons Of Freelancing

  • Uncertain Income: Freelancers may face fluctuations in income, especially when starting out.
  • Self-Employment Taxes: Freelancers are responsible for managing their own taxes and financial obligations.
  • Lack of Benefits: Unlike full-time employees, freelancers do not receive benefits such as health insurance or paid leave.
  • Client Acquisition: Finding and retaining clients can be a challenge for freelancers, requiring consistent effort.
  • You will surely need to fight hard to earn these profits.
  • But at the same time, there is less certainty of getting work whenever you want it. 

Why Prefer Freelancing over a Full-Time Job?

Freelancing offers several advantages over traditional full-time employment:

  • Freedom and Flexibility: Freelancers have the freedom to choose the projects they want to work on and set their own schedules.
  • Work-Life Balance: Freelancing allows individuals to have more control over their work-life balance, enabling them to prioritize personal commitments.
  • Higher Earning Potential: Successful freelancers often have the opportunity to earn more than they would in a traditional job.
  • Skills Development: Freelancing provides the opportunity to work on diverse projects, allowing individuals to enhance their skills and knowledge.

How Much Freelancers Earn in India?

How Much Freelancers Earn in India?
How Much Freelancers Earn in India?

The earning potential for freelancers in India varies depending on factors such as experience, skills, and industry demand. While some freelancers may earn a modest income, others can earn significantly higher amounts. It is important to note that freelancers need to consider factors such as taxes, expenses, and the cost of acquiring clients when determining their earnings.

According to a recent PayPal poll, freelancers in India make almost Rs. 19 lakh on average. The data is further broken down in the survey. Around 23% of freelancers make between Rs. 40 and 45 lakh each year. 23% earn between Rs. 2.5 and 5 lakh per year. 13 % earn between Rs. 10 and 15 lakh per year. Only 11% of people earn less than Rs. 2.5 lakh each year, and 8% of people earn between Rs 7.5 and Rs. 10 lakh every year.

Earnings of a beginner freelancer and that of an experienced freelancer: 

A study that interviewed freelancers while selecting talent for the Kool Kanya Freelance Marketplace found that rookie freelancers in India earn anywhere between 10,000 and 30,000 rupees each month.
However, freelancers who have prior experience can make as much as 80,000 rupees per month. Of course, the amount of money earned is dependent on the sort of work and its scope.

You can also try the stock market to earn some cash learn more here:

Stock Analysis – Unlock the Power of Fundamental Stock Analysis


How Do Indian Freelancers Charge Their Clients?

Indian freelancers typically charge their clients based on various factors:

  • Hourly Rate: Freelancers may charge an hourly rate for their services, which varies depending on their expertise and the complexity of the project.
  • Project-Based Fee: Freelancers may quote a fixed fee for a specific project, considering factors such as the scope of work, deliverables, and timeline.
  • Retainer Fee: Some freelancers work on a retainer basis, where they provide ongoing services to clients for a fixed monthly fee.

Freelancers can bill their clients in three different ways:

Based on a retainer

A contract between a freelancer and a firm is known as a freelance retainer. The freelancer will work a set number of hours per month in exchange for a flat fee payment, according to the contract.

Charging by the hour

This is effective if you plan to devote a set amount of time every week to your freelance projects. Determine an hourly rate for your freelance services and multiply it by the number of hours it takes you to complete a project.

Charging by the project

This is by far the most popular approach. The majority of freelancers are aware of their abilities and keep track of everything that goes into a project. When a freelancer works on a project basis, he or she usually sees it through from start to finish.

Challenges Faced by Freelancers

While freelancing offers numerous benefits, it also comes with its own set of challenges:

  • Client Acquisition: Finding and retaining clients can be a continuous challenge for freelancers, requiring effective marketing and networking.
  • Payment Delays: Freelancers may face delays in receiving payments from clients, impacting their cash flow.
  • Self-Motivation: Freelancers need to stay motivated and disciplined to manage their work effectively without the structure of a traditional workplace.
  • Competition: The freelancing market in India is competitive, requiring freelancers to continuously upgrade their skills and stay updated with industry trends.


Freelancing in India offers individuals the opportunity to work independently and on their own terms. With the right skills, dedication, and a strategic approach, freelancers can build successful careers and achieve their professional goals. However, it is important to carefully consider the pros and cons, understand the challenges, and have a solid plan in place before embarking on a freelancing journey.

Frequently Asked Questions

Can I freelance while working a full-time job?

Yes, freelancing can be done on a part-time basis while working a full-time job. However, it is important to manage your time effectively and ensure that there are no conflicts of interest with your employer.

How do I find clients as a freelancer in India?

There are various ways to find clients as a freelancer in India, including online platforms, networking events, referrals, and building a strong online presence through a website or social media.

What skills are in demand for freelancers in India?

Skills such as content writing, graphic design, web development, digital marketing, and virtual assistance are in high demand for freelancers in India. It is important to identify your strengths and choose a niche that aligns with your skills and interests.

How do I set my freelance rates?

Setting freelance rates involves considering factors such as your experience, skills, industry demand, and the value you provide to clients. Researching market rates and understanding the competition can help you determine a fair and competitive pricing structure.

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