Recently Google Search Console announced the new Pros and Cons schema data for site owners and bloggers who share product reviews. Product reviews are now quite important for users researching which product to buy. And most of the product reviews contain a pros and cons section. It is trendy in the product review industry.

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    What is the Pros and Cons Structured Data?

    Now Google has decided to highlight the pros and cons in the product review snippets in search results. So, now you can tell Google about your pros and cons of a product using the new Pros and Cons structured data.

    After adding the schema, you can verify it using Google's Rich Result Test tool. It will help you identify any errors in the schema code.

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    Note: Although you are not mandatory to use the pros and cons schema as Google may understand it without the schema code. But, it is a good practice and helps Google understand the content much better.

    How the Structured Data Looks Like

    Here is an example of what the structure data looks like for a product review:

    {
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Cheese Knife Pro",
  "review": {
    "@type": "Review",
    "name": "Cheese Knife Pro review",
    "author": {
      "@type": "Person",
      "name": "Pascal Van Cleeff"
    },
    "positiveNotes": {
      "@type": "ItemList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Consistent results"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Still sharp after many uses"
        }
      ]
    },
    "negativeNotes": {
      "@type": "ItemList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "No child protection"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Lacking advanced features"
        }
      ]
    }
  }
}

    Eligibility and Availability

    ⚠️
    Important: Only editorial product review pages are eligible for the pros and cons enhancement in Search, not merchant product pages or customer product reviews. This means you can only use this schema on Product Review Articles only.

    This is currently available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish in all countries where Google Search is available.

    The article will be updated when more details come on this topic by the Google Search Console team.

    🔗
    Official Source: Read the Complete Official Announcement Here.
    Abhishek Dey Roy

    Written by Abhishek Dey Roy

    Abhishek Dey Roy is an SEO Consultant & Digital Strategist helping businesses scale online. He specializes in technical SEO, content strategy, and web performance optimization.

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