Google Search Console recently announced the new Pros and Cons structured data for site owners and bloggers who share product reviews. This enhancement allows you to highlight key takeaways directly in search results.

Product reviews are critical for users researching which product to buy. Most detailed reviews contain a pros and cons section, and Google is now officially supporting this format to improve search snippets.

Table of Contents

    What is the Pros and Cons Structured Data?

    Google has decided to highlight the pros and cons in product review snippets in search results. By using the new structured data, you can explicitly tell Google about the advantages and disadvantages you've identified for a product.

    💡
    Note: While Google may try to understand pros and cons without schema, using the explicit positiveNotes and negativeNotes properties ensures better accuracy and increases the chance of getting rich snippets.

    How the Structured Data Looks Like

    Here is an example of the JSON-LD implementation for a product review with pros and cons:

    {
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Cheese Knife Pro",
  "review": {
    "@type": "Review",
    "name": "Cheese Knife Pro review",
    "author": {
      "@type": "Person",
      "name": "Pascal Van Cleeff"
    },
    "positiveNotes": {
      "@type": "ItemList",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Consistent results" },
        { "@type": "ListItem", "position": 2, "name": "Still sharp after many uses" }
      ]
    },
    "negativeNotes": {
      "@type": "ItemList",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "No child protection" },
        { "@type": "ListItem", "position": 2, "name": "Lacking advanced features" }
      ]
    }
  }
}

    Eligibility and Availability

    ⚠️
    Important: Only editorial product review pages are eligible for this enhancement. Merchant product pages or customer-submitted reviews on e-commerce sites are generally not eligible.

    This feature is currently available in major languages including English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish across all regions where Google Search is active.

    🔗
    Official Source: Read the Complete Official Announcement Here.
    Abhishek Dey Roy

    Written by Abhishek Dey Roy

    Abhishek Dey Roy is an SEO Consultant & Digital Strategist helping businesses scale online. He specializes in technical SEO, content strategy, and web performance optimization.

    Read More About Me →