Why You Need Open Graph Tags
First introduced by Facebook in 2010, the Open Graph protocol allows any web page to become a rich object in a social graph. Basically, it allows you to tell social media platforms (Facebook, LinkedIn, Pinterest, and even Messenger/WhatsApp) exactly what information to display when someone shares your link.
Without OG tags, these platforms try to guess your content. They might pick a random image from your sidebar, cut off your title, or display no description at all. This leads to lower click-through rates (CTR) and less engagement. To optimize your primary metadata, consider using our standard Meta Tag Generator first.
Key Tags Explained
- og:title: The headline of your object. Keep it catchy and under 60-95 characters.
- og:type: The type of object (e.g., "website", "article", "video"). This changes how it's rendered.
- og:image: The most important tag. Use a 1200x630px image for best results on high-DPI screens.
- og:url: The canonical URL of the object.